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« : 19 Август 2022, 06:51:22 »

Top streaming advertising stocks





Advertising software firms play a key role in helping streaming video content creators to monetize their work and capture new subscribers. They also help companies to advertise within streaming media.To get more news about 39bet-nhà cái uy tín-xổ số kiên giang-xổ số hồ chí minh-xổ số vũng tàu-xổ số bình dương, you can visit official website.

In this new era of abundantly available at-home entertainment, traditional media companies are faced with new challenges. Chief among them is paying for and profiting from making a TV show or movie. The global theater industry has an uncertain future and may never be as profitable as it was before COVID-19, and millions of households cancel their cable TV subscriptions every year. Consequently, revenue derived from advertising via cable channels isn’t as plentiful as it once was for TV stocks.
Streaming shows and movies are monetized via monthly subscriptions and online ads rather than global box office or cable TV advertising. As companies seek to advertise themselves via streaming media, and content producers look for businesses that want to purchase ad time, The Trade Desk (NASDAQ:TTD)and Magnite (NASDAQ:MGNI) are well-positioned to profit.

1. The Trade Desk
This cloud-based software company is a buy-side platform, meaning that it helps companies that pay for advertising to automate the purchasing and management of marketing campaigns. Streaming television (also known as connected TV or CTV) has been one of the fastest-growing segments for The Trade Desk, and it is likely to remain so for some time as the entertainment industry rapidly migrates to internet-based video and streaming.

2. Magnite
Magnite is a sell-side ad platform, meaning that its cloud software works with content creators themselves and is often a counterparty to The Trade Desk’s buy-side platform. Magnite recently announced that it was acquiring the CTV company SpotX, making Magnite the largest independent sell-side streaming advertising platform. Some two-thirds of Magnite's sales are generated by online video and TV.

Legacy media companies offer streaming exposure, too
Telecommunications companies have begun offering streaming services, such as Comcast’s (NASDAQ:CMCSA) NBCUniversal launching Peacock. Many of the tech giants are offering TV streaming subscription services, too, including Amazon (NASDAQ:AMZN) Prime Video, Apple (NASDAQ:AAPL) TV+, and Alphabet’s (NASDAQ:GOOGL)(NASDAQ:GOOG) YouTube TV.

Legacy companies are also offering new ways to consume live TV over the internet -- as replacements for traditional cable packages and broadcast television. Tubi, a free-to-use service and the largest on-demand streaming service in the world supported by advertising, was acquired in early 2020 by Fox (NASDAQ:FOXA)(NASDAQ:FOX).
Streaming TV industry growth has only been accelerated by the pandemic. But investors should keep in mind that this nascent segment of the entertainment industry is not yet very profitable, with streaming services more focused on accumulating subscribers as fast as possible. Hundreds of millions of global subscribers are up for grabs as potential customers for streaming services.
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